Your website is one of the most important aspects of your business. It’s your online presence. It communicates who you are, what you do, and why you do it. It tells people why they should choose you, and if they don’t get a clear message or answer to their question almost immediately, they’ll go somewhere else.
There are a lot of things you can do with your website and your online presence that will help your customers find you and use you easier. Things like keywords, Google My Business pages, and a blog can enhance your website, making it more searchable to both local and non-local customers.
Your website is worth the money you put into it, and if it’s time for a redesign or some quality web development, but you don’t have the funds, a small business loan may be able to help.
Acquiring a Loan for Your Website
Whether your existing website is outdated or you’re starting from scratch, it’s important to invest the necessary funds into a quality website so that it passively works for your eCommerce site without a lot of extra maintenance.
As a busy business owner, you don’t have time to keep your website up constantly, but it should still look good, be easy to navigate and do its job when customers use it. That means you need to spend the time and the money to do it right this time.
A website can cost you thousands of dollars. Quality web developers charge a lot of money for their time and expertise. While it’s beneficial to use them, you may not be able to afford it without a little help. An established business can qualify easily for a small loan or line of credit to take care of building a website.
Types of Small Business Loans
There are many different types of small business loans, and several of them could be beneficial for something like web development.
Business Line of Credit
A business line of credit is a great option for short-term financing. It’s a revolving line of credit, much like a credit card. You only draw on it when you need it, and you pay interest on what you draw. They are approved for a limit, and you can continue to use any amount of funds within that limit.
This is an ideal solution because you may not know now how much web development is going to cost, or you may not be anticipating how it can grow in scope quickly once you start down that path. Of course, you want to be sure you research web development thoroughly and get quotes, but things can change mid-project, and you want to be prepared to take detours if needed to get it right.
With a business line of credit, you can keep it around for other emergencies or cash shortages, too. It helps your business build credit and can come in handy during slow seasons or when you need to spring for a new piece of equipment.
These loans offer low-interest rates and varying monthly payment amounts, depending on how much you borrow. It’s the most affordable way for you to extend your cash flow to pay for something extra like a website.
Installment loans offer a fixed amount of cash, and you receive all of it up front. The payment terms are calculated based on how much you borrow and the interest rate, and you pay a fixed amount every month.
If you have a good idea of how much your web development will cost, and that’s all you want to use this money for, it may be your best option. That way, you’re not tempted by a large, revolving line of credit that you can use whenever you want.
If you run an e-commerce site, you may not have a lot of equipment you can use as collateral. However, there are options for secured loans if you can’t qualify for the others. Secured loans often don’t require as good of a credit score because the loan is secured with an asset.
This could be a viable option for you if you aren’t sure of your business’s credit rating or if you’re brand new and don’t have any historical revenue.
The Benefits of Web Development
There are numerous benefits to using professional web developers to help you build your e-commerce site. Let’s take a look at some of the reasons why you might want to outsource your web development instead of building it yourself with something like WordPress or Wix.
Be on the Cutting Edge
Professional web developers stay on the up and up when it comes to trends, designs, and what drives traffic. You could attempt to do the research needed to build a great website now, but as trends change, can you keep up with them? Not to mention, you have a business to run and other things to do.
By using a professional web developer, you will end up with a design that is classic and timeless. It will last a long time and remain relevant without the need for continual updates. It looks professional, will make you look better than your competitors, and will drive more traffic.
Professionals also have the tools and the skills they need to build a great website quickly and effectively. They’re not limited by templates, forms, or themes. They can create outside of the confines of something that was designed to be reused time and time again.
Grow Your Brand Identity
Quality web development can reflect your brand’s identity and help convey that to your customers. Keeping your brand consistent ensures that your website positively impacts your customer’s perception of your brand and allows them to distinguish you from the competition.
This all works together to make you more memorable. It will keep them on your page for longer and lead them to learn about your brand and tell others about it. It also keeps all pages of your website cohesive, giving a polished appearance.
Build a Relationship
While your website works to build a relationship with your customers, you can solidify a long-term relationship with the professionals. Establishing a relationship with the people building your website helps them understand what you’re looking for and deliver an appropriate finished product.
Web developers can help provide an objective opinion on what your website needs. Their expert advice is reliable and will translate to an excellent webpage. You can leverage this relationship later when your website needs updating because they will already understand your brand and are still familiar with the latest trends.
No matter which type of loan you choose, it’s important to dedicate yourself and your business to getting the best quality web development you can find. Not only will a quality website provide innumerable benefits to the future of your business, but you can develop and maintain a relationship with the people who can keep your website up-to-date to maximize these benefits.
Quick Loans Direct has special financing options for those looking to maintain an online presence. They offer a fast application and approval process, and often, you’ll have the funds on the same day. Check out your options today!